Official registries and open data list 24 active companies in wholesale trade in New Brunswick, which puts New Brunswick in 6th place in Canada for this sector (<1 % of the national total). 3 of them (13 %) have at least one known director, and 1 (4 %) published an official change in the last 18 months: incorporation, amendment, change of director or address.
Want a closer look at these companies? ciblr sends you 5 profiles of companies in wholesale trade in New Brunswick free of charge, contact details included.
Get 5 profiles from this segmentCanadian wholesale trade crossed the $1 trillion sales mark in 2025 and opened 2026 with record volumes despite tariff uncertainty. The sector has about 94,000 establishments, including 51,000 employers concentrated in Ontario and Quebec, and acts as the link between manufacturers, importers and retailers, with thin margins that make logistics and cash management decisive.
Wholesale trade (NAICS 41) covers seven subsectors: farm products; food, beverage and tobacco; personal and household goods; vehicles and parts; building materials; machinery and equipment; and miscellaneous products (paper, chemicals, metals, agents and brokers). According to Statistics Canada, annual sales reached $1,024 billion in 2025, up 2.9% over 2024, with growth in all seven subsectors.
The base is made up of SMEs. ISED counts 94,165 establishments in 2025, of which 51,412 have employees; 40.2% of these employers have one to four employees, 57.3% have 5 to 99, and only 113 exceed 500 employees. Ontario (19,746 employers), Quebec (11,161), British Columbia (7,797) and Alberta (6,264) hold close to 90% of employers. According to Job Bank, Ontario has 284,100 jobs in the sector, or 39.7% of Canadian wholesale employment.
By value, Ontario generates about half of national sales ($47.9 billion in June 2026), followed by Quebec ($16.3 billion) and Alberta (around $9.5 billion a month). The major players are specialized distributors: Sysco and Gordon Food Service (food), McKesson Canada (pharmacy), Wolseley and EMCO (plumbing, HVAC), Richelieu (hardware), Finning, Toromont and Wajax (machinery), Uni-Select and LKQ (auto parts).
The year 2025 was dominated by US tariffs (25% duties on Canadian goods from March 4, 2025, Section 232 duties on steel and aluminum) and by Canadian countermeasures, with a stock-building phase followed by destocking. Canadian counter-tariffs on most consumer goods were removed on September 1, 2025, while those on steel, aluminum and automobiles were kept (Retail Council of Canada). The Bank of Canada estimates that prices of targeted goods peaked at +6% after three months, about one quarter of the 25% rate, before reversing quickly after the withdrawal.
The rebound is clear in 2026. June 2026 sales rose 2.8% on the month to $92.5 billion (+9.0% year over year) and volumes reached an all-time high. In the second quarter, sales grew 4.2% to $272.8 billion (+7.9% year over year). Machinery and equipment ($20.1 billion in June) and miscellaneous products are leading the recovery, a sign of renewed industrial demand. Inventories reached $140.4 billion, but the inventory-to-sales ratio fell to 1.52, indicating faster turnover.
The underlying trends are the digitization of ordering (B2B portals, EDI, marketplaces), warehouse automation, consolidation through acquisitions and direct selling by manufacturers. Job Bank expects moderate employment growth in Ontario for 2025-2027, held back by trade disruptions, and a slight decline in Quebec. The end of the US de minimis exemption on August 29, 2025 also complicates low-value shipments to the United States.
The framework is largely federal for imports: the Canada Border Services Agency (Customs Tariff, CARM portal), the Canadian Food Inspection Agency (food safety licences), Health Canada (drug establishment licences, consumer products) and Measurement Canada. Alcoholic beverage wholesalers go through the provincial monopolies (SAQ, LCBO, BC Liquor Distribution Branch, AGLC).
Provinces regulate tobacco and cannabis wholesale permits, pesticide and fertilizer sales, drug distribution (colleges of pharmacists) and warehouse labour standards. Associations include the Canadian Produce Marketing Association, the Supply Chain Management Association, Electro-Federation Canada (electrical products) and AIA Canada (auto parts).
The major buyers are the retail chains (Loblaw, Metro, Sobeys, Canadian Tire, Walmart Canada), health care group purchasing organizations (Sigma Santé, Healthpro, Mohawk Medbuy), construction contractors and public bodies buying through CanadaBuys, SEAO or BC Bid. EDC and BDC finance the working capital of distributors exposed to foreign markets.
Who buys what: wholesalers buy logistics services (trucking, warehousing, 3PL), warehouse management systems and ERPs, B2B e-commerce solutions, handling equipment, packaging, credit insurance and factoring, customs brokerage and regulatory compliance. Distributors with fewer than 100 employees (97% of employers) outsource accounting, warehouse recruiting and safety training.
Cycles and signals to watch: the Monthly Wholesale Trade Survey and its early indicator set the tempo by subsector and province; the inventory-to-sales ratio flags periods when distributors are trying to clear or finance their inventories; US tariff decisions and Finance Canada duty remissions shift entire volumes from one supplier to another; industrial building permits around Toronto, Montreal, Calgary and Vancouver announce new distribution centres.
How ciblr helps: filter wholesalers by NAICS 41 subsector and province, spot recently registered companies (often niche importers), cross-reference federal licences (CFIA, Health Canada) to identify active food and pharmaceutical distributors, track warehouse and sales representative job postings as an expansion signal, and target winners of public supply contracts who will need to source products.
Of these 24 companies, 3 are federally incorporated, 19 are known through the provincial registry, 2 only through open data (licences, public contracts, grants, registered employers). 1 of them were founded in 2025 and 2026, that is 4 % of the active base; 1 incorporations in 2025. That is well above the average of the three previous years (1 a year): the sector is attracting new entrants.
Over the last 12 months, 3 companies in the sector (13 %) won at least one public contract, 4 contracts in all, published by governments, cities and public bodies. 2 received a federal grant or contribution (3 agreements).
Headcount is known for 20 companies (83 %): 734 declared jobs in total, and the median company has 1-4 employees.
0 companies (0 %) publish a general phone or email.
Moves published in the last 90 days: 1 relocations.
24 companies in wholesale trade are active in New Brunswick according to official registries and open data, that is <1 % of the 26,259 companies in the sector across Canada.
3 of these companies (13 %) have at least one director on the federal registry (the only registry that publishes directors), which lets you approach them through the right person.
ciblr sends 5 company profiles from this target free of charge, directors and contact details included. The subscription at 99 CAD per month gives access to the whole target, with Excel export and change tracking.
Every company counted here is active in an official registry (Corporations Canada, Registraire des entreprises du Québec, OrgBook BC) or named by an official open source (licence, public contract, grant, registered employer). The sector is a NAICS code, size comes from the declared headcount when a source provides it and otherwise from an estimate based on the registry (board size, age, status, statute), and "recent signal" means a published move (incorporation, amendment, change of director, address, contract, grant, hiring) in the last 18 months. Figures are recomputed every week from the ciblr database. No data is purchased or invented.
ciblr sends you 5 profiles of companies in wholesale trade in New Brunswick free of charge, directors and contact details included. For the whole target, the subscription is 99 CAD per month, no commitment.